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| Can your website visitors trust you? 4 things that you can do. |
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Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won't get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can be trusted.
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| The fab four: how to create a natural backlink profile |
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Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google's search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.
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| Can you take the risk? How Google detects paid links |
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Backlinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links.
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| The tao of SEO: how to find the perfect balance |
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If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
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| Different keywords require different SEO tactics |
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Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
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| How to find good keywords without keyword research tools |
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The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
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| New year resolutions: link building is just like getting in shape |
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The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
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| The new year starts with shady ads on Google AdWords |
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A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
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| Happy Holidays! |
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In the news: webmasters are faking microformats, there seems to be another Panda update and more.
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| One year of search engine news: everything you need to know |
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This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.
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